Total Revenue
Rp 339,9 M
12.1% vs prev. period
Total Visitors
3.646.096
17.7% vs prev. period
Avg Spend / Visitor
Rp 93,2 rb
4.8% vs prev. period
International Share
15.2%
0.5% vs prev. period
Business Development
Partnerships & deal pipeline · follows the City filter
Open pipeline
Rp 16,3 M
value of open deals
Weighted forecast
Rp 8,7 M
probability-adjusted
Active partners
17 / 23
currently engaged
Overdue follow-ups
3
tasks past due
Pipeline by Stage
Insight: Rp 16,3 M sits in open stages (Lead–Negotiation). 5 lead(s) and 2 closed-won — keep the top of the funnel feeding as deals convert down the stages.
Partner Portfolio Health
- Active1773.9%
- Prospect313.0%
- On Hold28.7%
- Dormant14.3%
Insight: 3 prospect(s) to qualify and 3 dormant/on-hold to reactivate — protect active accounts while working the edges of the portfolio.
Expected Closings by Month
Insight: Oct 26 is the heaviest closing window at Rp 8,9 M — line up contracting capacity and cash-flow planning ahead of it.
Open Pipeline by Partner Type
Insight: Event Organizer drives the most open pipeline (Rp 5,2 M, 32% of the total) — the category worth deepening first.
Top Partners by Value
Insight: The top 3 partners hold 34% of total partnership value — durable revenue, but watch account concentration and keep growing mid-tier partners.
Follow-up Radar
- GSGudang Garam SponsorshipMedia & Sponsor1 overdueDormant4 mo ago
- IAITB ArsitekturAcademic / CommunityProspect2 mo ago
- TDTelkom Event DivisionCorporate / MICEProspect1 mo ago
- ETExplore Indonesia TravelTravel Agent / OTAOn Hold1 mo ago
- BGBatik Retail GroupF&B / RetailOn Hold1 mo ago
- CECipta Kreasi EventEvent OrganizerProspect26 d ago
Insight: Gudang Garam Sponsorship has gone the longest without contact (4 mo ago) — prioritize outreach to the coldest accounts before they slip further.
Visitor & Revenue Analytics
Performance across the heritage-site portfolio
Revenue & Visitor Trend (avg/day)
Insight: Sep 26: avg daily visitors rose 5.1% vs Aug 26, but avg daily revenue fell 11.4% — the study-group season brings volume on discounted tickets without value. Review group pricing and upsell bundles before scaling campaigns.
Revenue Forecast (Next 3 Months, avg/day)
Insight: Revenue is projected to grow ~9.3% by December as the year-end peak kicks in — plan procurement and staffing ahead of the season.
Revenue by Heritage Site
Insight: Prambanan leads with Rp 143,5 M (42.2% of portfolio revenue), up 12.5% vs previous period.
Revenue Mix by Business Stream
- Entrance TicketsRp 220,6 M64.9%
- F&B and RetailRp 63,2 M18.6%
- Digital & OnlineRp 19,5 M5.7%
- Parking & TransportRp 16,9 M5.0%
- Tour Guide & AudioRp 15,1 M4.4%
- Venue & EventsRp 4,7 M1.4%
Insight: Entrance Tickets contributes the largest share at Rp 220,6 M; F&B and Retail is the strongest secondary stream at Rp 63,2 M.
Domestic vs International Visitors
Insight: International visitors account for 15.2% of total volume — this segment drives a disproportionate share of ticket yield per visitor.
Ticket Category Mix
- Domestic Adult2.048.83856.2%
- International554.26815.2%
- Student494.64113.6%
- Group / MICE329.7199.0%
- Online Promo218.6306.0%
Insight: Domestic Adult dominates with 56.2% of tickets. International visitors are 15.2% — review foreign pricing and bundling with domestic packages.
Visitor Peak Heatmap
Insight: Peak load concentrates around 1p — shift staffing, guided-tour slots and F&B readiness toward the late-morning window on weekends.
Online Ticket Funnel
- Web / App Visits7,3 jt
- Ticket Page Views4,5 jt62.0% ↓
- Checkout Started1,1 jt23.4% ↓
- Paid (Online)728,3 rb68.8% ↓
Insight: Overall online conversion is 10.0%; the steepest drop is from “Ticket Page Views” — simplify checkout steps and enable e-wallet payments to recover abandoned carts.
Avg Spend per Visitor by Site
Insight: Rotterdam has the lowest spend per visitor at Rp 30,1 rb — there is headroom to grow F&B, retail and guided experiences toward the portfolio average of Rp 93,2 rb.
Site Capacity Utilization
- Vredeburg86.0%
- Balai Kirti82.0%
- Sumpah Pemuda79.8%
- Museum Perjuangan79.2%
- Rotterdam78.7%
Insight: Vredeburg operate above 85% of comfortable capacity — consider timed-entry quotas or capacity expansion to protect experience quality.
Visitor Satisfaction by Site
Insight: Vredeburg, Ratu Boko, Museum Nasional, Galeri Nasional, Leang Timpuseng, Gedong Songo sit below the 4.5 target — prioritize facility and service recovery programs at these sites.
Repeat Visitor Rate Trend
Insight: Repeat visitation is at 12.6% and rising — a membership or annual-pass program can lock in loyal domestic audiences.
Untapped Revenue Potential
- Museum Benteng VredeburgYogyakarta · Free entry — no ticket revenueRp 3,7 M
- Museum Nasional IndonesiaJakarta Pusat · Below-portfolio spend per visitorRp 3,5 M
- Galeri Nasional IndonesiaJakarta Pusat · Free entry — no ticket revenueRp 2,8 M
- Situs Banten LamaSerang · Free entry — no ticket revenueRp 2,2 M
- Museum Manusia Purba Sangiran (Krikilan)Sragen · Below-portfolio spend per visitorRp 1,5 M
- Museum Sumpah PemudaJakarta Pusat · Free entry — no ticket revenueRp 1,4 M
Insight: Up to Rp 15,2 M is unmonetized in this period — 4 site(s) are free-entry (Vredeburg, Galeri Nasional, Banten Lama, Sumpah Pemuda); introducing a modest conservation levy or donation-at-gate could capture part of this value.
Visits by Marketing Channel
Insight: Walk-in & Organic drives 37.7% of attributable visits — shift budget toward high-yield channels and tighten tracking on walk-in traffic.
Revenue per Visitor Trend (yield)
Insight: Sep 26 yield fell to Rp 83.315/visitor (-15.7% vs Aug 26) — the mix shifted to discounted group tickets. Protect yield with group bundles (meal + guided add-on) instead of flat discounts.
Weekday vs Weekend Load (avg/day)
Insight: Weekends run at 1.4× weekday volume and 1.4× revenue —37% of revenue lands on 2/7 of the week. Align staffing, guided-tour slots and F&B stock to the weekend, and test off-peak pricing to lift weekday yield.
Visitor Value Map (bubble = revenue)
Insight: Museum Benteng Vredeburg & Galeri Nasional Indonesia attract heavy traffic at low yield — a Rp 10.000 per-visitor upsell (F&B bundle, guided add-on) here is worth more than new-visitor campaigns at premium sites.
Revenue Growth by Site (vs prev. period)
- Museum Islam Indonesia K.H. Hasyim Asy'ari0.2% of portfolio+18.1%
- Museum Sumpah Pemuda0.3% of portfolio+16.3%
- Galeri Nasional Indonesia0.7% of portfolio+13.3%
- Candi Borobudur36.5% of portfolio+12.9%
- Museum Perjuangan Yogyakarta0.2% of portfolio+6.6%
- Museum Benteng Vredeburg1.0% of portfolio+6.6%
- Percandian Muaro Jambi1.2% of portfolio+5.5%
Insight: MINHA grew +18.1% — study what changed (programming, access, promotion) and replicate it. Muaro Jambi grew slowest at +5.5% — find out why its momentum lags the portfolio.
Non-Ticket Spend per Visitor (top 8 by volume)
Insight: Borobudur leads non-ticket yield at Rp 60.623/visitor. Galeri Nasional is Rp 10.747 below target — closing just that gap is worth ~Rp 1.504.139.373 per period without adding a single visitor.
Revenue Concentration (Pareto)
Insight: Top 3 sites carry 83% of revenue (top 5 = 87%) — a closure or incident at one flagship materially hits the whole portfolio. Balance flagship dependency by scaling mid-tier sites.